The Tokyo Olympics 2020. Postponed due to Covid19 we had to encourage sports fans from around the globe to get back into the Olympic spirit.
Our main target audience was the most difficult to engage with, Gen Z. An audience half as likely as Millennials to watch live sports regularly and twice as likely never to watch.
There was no better way to attract this audience than with a new Olympic App and its new ‘FanZone’ feature. A place where fans could compete in a range of games and win prizes.
The campaign needed a set of digital first assets which could span the globe in display, social and video.
Working with film director Dean G Moore we had a finished film, multiple edits in multiple languages and OLA all completed from a standing start delivered to the finish line in under 3 months.
We even made the winners podium, thanks to the campaign picking up ‘Best Integrated Campaign’ at The Drum Social Media Awards 2021.
A global brand campaign for American Express which ran across TV and digital.
Working in collaboration with, the highly sought after, Paris animators Kuntzel & Deygas we created a suite of assets from pad to production in under 4 months. They still didn’t give us a black Amex card though!
A live event using 9 3D printers that turned tennis fans' tweets and players' performances into real time souvenirs.
The campaign ran for the two weeks of the Championships and reached a total of 6.5 million people online and generated sales leads worth over £5.6 million.
It also picked up no less than 6 industry awards including Creative circle, Caples and a DMA Gold, making it a true ‘Data Champion’.
The first digital OOH and print campaign for PayPal Credit. It ran the length and breadth of the UK, encouraging PayPal users to take out a small amount of credit to fund something fun and beneficial in their life. A new hobby or an educational course for instance.
To give us some impactful imagery I thought it would be interesting to focus on the fun in learning something new. In our case falling into the water when learning to paddle board. Or watching friends break out into laughter when a clay pot suddenly spins out of control.
The campaign successfully drove thousands of new and existing people to the PayPal site and there’s plans to repeat it in the future.
We tried to help BA launch a new route to Oakland California by inviting a few of its well known faces into Gatwick Airport.
The idea was sold.
The film shot.
But then the lawyers got very nervous and at the last minute BA decided to pull the campaign.
But we kept a copy.
It's a shame it never ran, because it would have probably gone on to win a D&AD Black Pencil, Cannes Lion, BAFTA and an Oscar.
Well, imitation ones.
I was brought in to help the team at GTB create and produce the ‘Beauty of Change’ launch campaign for the All-New Ford Focus.
I helped to craft a campaign that spans TV, print, social, OOH, OLA, DM, radio and dealer activation.
So I rolled up my sleeves and helped to make the campaign fly.
3 brands. 7 weeks. 672 ads.
Working with Havas London and their largest client Reckitt Benckiser. I was brought in as the lead creative on 'Quicksilver', a test project to see if it was possible to deliver a dynamic online campaign, in a limited time frame with a limited budget. Working directly with the management team of Paul Ward, Mark Whelan, Elliot Harris and Joe Koprowski. It was the first time Reckitt Benckiser had experimented with dynamic ad platform creative and thanks to the projects success, it won't be the last. The plan is to now roll out the model globally across the Havas network.
A UK product launch film for Samsung’s first ever 5G laptop. The Galaxy Book Flex2 5G.
Concepted and shot during Covid lockdown, it was quite the production. Especially when a hot foreign location was scrapped and replaced by dreary London in the middle of winter. Still, that’s what post is for, right?
A campaign I helped concept to launch the new Ford Fiesta across Europe while working remotely from London with BBDO in Berlin.
As well as working on the main launch film I had to make sure it could be fully activated across a range of social channels, including Facebook and Instagram plus a full range of OLA assets.
The final film was a remote shoot with roads being closed off in sunny Lisbon while I watched the rain fall in London. A second unit was also deployed to make sure we covered all the additional vehicle features which needed to be covered.
The ‘Dementia Friend’ campaign changed the way people with dementia are seen and treated in society. It started with a social film on Facebook featuring Gina, a recently diagnosed dementia sufferer. This film then drove to the ‘Dementia Friend’ website where everyone could find more information through a variety of interactive films. We even produced a helpful booklet.
The campaign quickly grew into a positive social movement, so much so in fact, that just after launch it encouraged over a 1 million people to sign up and become a ‘Dementia Friend’. Thanks to the campaign everyone can now learn how to help someone with dementia.
An integrated campaign for the Co-op's insurance business, which repositioned it using fairness as the central theme.
There are still over 1400 gas lamps in London. Each one cared for by British Gas. Who knew?
Well we didn't think enough people did.
The only problem was that our client thought no one would be interested. We managed to convince them otherwise. After giving us a budget that wouldn’t pay for a three-bar fire, and thanks to a brilliant producer (Alison Cooper) we pulled some favours with a director, wrote a treatment, illustrated a storyboard and ventured out onto the streets of London.
The film went on to be one of their most successful pieces of content and has been viewed over 3.5 million times on Facebook alone.
An award-winning integrated campaign, making workers aware of the dangers in the workplace.
In one of the first campaigns that ran for British Airways after we won the pitch we were asked to promote their CityFlyer service.
CityFlyer provides a full BA service flying to business and leisure destinations throughout Europe. Running for over a month this campaign primarily promoted London City Airport and Ski routes out of Manchester.
Originally briefed as a social campaign on just Facebook and Instagram, the campaign rapidly expanded into online ads, press and outdoor, digital 6-sheets, transvision screens and digital escalator panels on the London Underground.
What better way to speak to military personnel than in their own language? This press and online campaign was targeted directly at military personnel, offering a range of great deals on Ford vehicles.
While freelancing as a CD at experiential agency TRO I was asked to help pitch a launch for the new BMW Formula E car and team at BMW Welt in Munich. We won.
It was going to be the first time BMW had entered a team into Formula E and the launch needed global appeal.
So, we decided to put together the fastest launch ever. We launched the car to the world on social media in exactly the same time it took a Formula E car to reach 100 km/h, a rather snappy 2.8 seconds.
Two videos were produced and sent out via Facebook and Twitter on launch day. One short one, and then a longer video which unpacked the previous edit and showed everything the fans had been waiting to see.
To create longer engagement, I also helped concept an idea to take a virtual projected BMW Formula E car on a tour around the globe. This tour takes in the main locations for the Formula E Grand Prix’s. Running across 3 continents and 7 cities it will excite and surprise fans along its journey.
An online campaign on Facebook and Twitter which launched during apprenticeship week. We interviewed over twenty five British Gas engineers then sat down with the super talented Asa Lucander at Aardman to turn the best stories into a series of animated films.
A digital campaign aimed at busy parents which ran across Facebook, Twitter and Europe's largest digital poster in London's Waterloo Station.
From a simple brief of updating some existing assets, I managed to persuade the client that to have real impact, they needed to rebrand Ford Money. So we did. We created a whole new brand identity as well as all the assets including film, press, OLA, social and website.
Trying to keep control of your energy use can leave you feeling a little hot under the collar. Not anymore. You just need a Smart Meter. Our audience had already researched them, they just hadn’t got around to ordering one.
After researching hundreds of videos, I found 3 homemade clips of uncontrollable mishaps and posted them out via Twitter and Facebook using the line ‘You can’t control everything, but at least you can control your energy use.’
You could argue it was all just another excuse to put a cat on the internet, and you’d be right. Not surprisingly it worked. The social posts reached out to over 2.5 million customers over 2 weeks. Which in turn lead to a huge spike in Smart Meter orders.
A poster campaign for American Express encouraging people to use their Rewards Points not just on the big things, but the small things as well. The campaign was illustrated by Tom Haugomat launching a new look and feel for American Express.
