Trying to keep control of your energy use can leave you feeling a little hot under the collar. Not anymore. You just need a Smart Meter. Our audience had already researched them, they just hadn’t got around to ordering one. 

After researching hundreds of videos, I found 3 homemade clips of uncontrollable mishaps and posted them out via Twitter and Facebook using the line ‘You can’t control everything, but at least you can control your energy use.’ 

You could argue it was all just another excuse to put a cat on the internet, and you’d be right. Not surprisingly it worked. The social posts reached out to over 2.5 million customers over 2 weeks. Which in turn lead to a huge spike in Smart Meter orders.