3 brands. 7 weeks. 672 ads.

Working with Havas London and their largest client Reckitt Benckiser. I was brought in as the lead creative on 'Quicksilver', a test project to see if it was possible to deliver a dynamic online campaign, in a limited time frame with a limited budget. Working directly with the management team of Paul Ward, Mark Whelan, Elliot Harris and Joe Koprowski. It was the first time Reckitt Benckiser had experimented with dynamic ad platform creative and thanks to the projects success, it won't be the last. The plan is to now roll out the model globally across the Havas network.