The ‘Dementia Friend’ campaign changed the way people with dementia are seen and treated in society. It started with a social film on Facebook featuring Gina, a recently diagnosed dementia sufferer. This film then drove to the ‘Dementia Friend’ website where everyone could find more information through a variety of interactive films. We even produced a helpful booklet.

The campaign quickly grew into a positive social movement, so much so in fact, that just after launch it encouraged over a 1 million people to sign up and become a ‘Dementia Friend’.  Thanks to the campaign everyone can now learn how to help someone with dementia.